Treatment

Title

Me and my partner have decided that our British Social Realism film should be called 'Fake ID', we decided to use this as our title because it helps to connote the theme and narrative of our film which is about a teen who is living two separate lives one of which she is seen as a  religious girl and the other as a westernized prostitute. The title connotes confusion, enigma and mystery as the audience would want to know more into the story line to know about the fake identity. 

Fake ID connotes the theme of drugs and this is because underclass people frequently use fake age or names to forge drugs without being caught by the authority.
The theme of religion is also shown in the title because fake identity can be used to access different types of places based on your ethnic/religious background.
Our title 'Fake ID' also shows the theme of isolation because people would fail to recognize the real side of our main character meaning she would be isolated from friends and family. 
Sexuality and Sex as a theme can be recognized through the title seeing as teens suffering from poverty often go into prostitution and use fake identity to get them started in the job. The use of fake ID grants entrance into places such as club, strip clubs or bars.  

The title is conventional for BSR as it is short, simple and sharp and in most of these genres of films they include a short and catchy titles such as 'SCUM'. The brief title is an effective way to catch the audience eye and also to make sure  they remember the name of the film. Our title may be short but it connotes numerous themes which are isolation, religion, poverty, drugs, sex, sexuality and exclusion. 
We analysed and gained our inspiration from the film 'Yasmin' which is about a women living two different lives, the title from this film is also abbreviated and memorable as it is the name of the main character.

Fake ID will appeal to our target audience as it includes a puzzle, secrecy and thrill which would encourage the audience into wanting to know more about the narrative and ways the mystery is created.

Target Audience 

Our target audience is starting from teenagers 16 to 24 year old following the brief.We thought that this age is suitable because one of our themes is sex and this may be inappropriate for anyone under age 16 because it is quite a intense and strong topic. 
Fake ID is targeted at both male and female audience but would mainly appeal to the female side because of the main character being a women, this would appeal to them because of personal identity relating to females and their lives or situations they may have gone through.The target audience will likely be middle class or an underclass audience as the themes in our film would not be relate-able for a working class audience such as poverty or drugs and would not appeal the way it would to a underclass audience watching. 


Our audiences media consumption would be on television programs such as Eastenders or Waterloo road because these shows involve situations which will be occurring in our film such as the struggle for money or problems with parenthood. Eastenders and Waterloo road also contain real life situations which is one of the conventions of BSR. These television programs are also set in the more gritty and rough part of Britain which is where my film will also be set making it another reason why these shows fit into my film and relate to the same audience.
The narrative of the media consumption do relate to our film but what makes our film unique is that we included a combination and a contrast between religion and prostitution adding a twist into our narrative, by doing this we believe it will be distinctive from any other BSR film.

Technology

When planning our film (pre-production) we used blogger to analyse and research numerous types of BSR films such as Fish tank, Bulletboy, Adulthood and many more. We then will be using a video camera and a tripod to produce/create our own BSR film. The tripod will be used to give us a more professional and smooth looking film allowing us to get long shots or establishing shots without using handheld. Finally for post-production we will be using Imovie to edit our film adding the final touches eg; changing lengths of the film or adding music on top. For typography in post-production we will most likely be using fireworks as it has been used by us before and we believe that it gives us a positive result allowing us to create typography which suits the theme or our BSR film. The use of fireworks guarantees that the typography we will create defiantly is going to be original and unique.


We would like to use better quality equipment such as HD cameras, we would also like to film in a more gritty location and have props that are more realistic. Due to being students we are limited to access these types of equipment as we are on a budget.   




Representations 

The key characters in our film will be Ayesha who is the protagonist and the antagonist. Ayesha will play both roles as the character goes against her religion but only to provide for her family who are suffering from poverty. 
Another key character in our BSR film will be Ayesha's parents who play the antagonists who force her into becoming religious without her intentions making her do actions which she is not fond of. 



We have applied Propp's character types in our narrative, we did this by having our main character Ayesha as the hero and villain. Hero because she is the lead narrative trying to sort her life our and solve problems. Villain because she has two different sides one of which she is involved in prostitution and drugs. We have made sure to include a helper in our narrative who will plays the role of a man Ayesha meets through prostitution who helps her to receive the aspiration and escape she needed removing her away from the dark and depressing lifestyle.

Fake ID will subvert from the typical Asian family representation, this will be due to the fact that the main character is westernized and disrespectful of her religion. However we do not subvert from the fact that the underclass living condition is cheap and harsh.  


Narrative 

Brief summary of the film; Our film 'Fake identity' is going to have a restricted Narrative as its mostly going to be based on one character's point of view, the protagonist Ayesha.
Ayesha and her family turn from a fairly positive way of lifestyle to an awful low point as they struggle to pay off serious debts. While Ayesha tries to make a living for herself and an extremely religious family, she goes against her religion, in desperate measures she gets dragged into prostitution and along the way faces other negative situations as she approaches life on the streets.

Detailed summary of opening sequence; The opening sequence of our film will have a non-linear format and smash-mouth beginning. It will start off with Ayesha stripping her religious clothes off into a revealing, tight fitted outfit, This will be taken place in a narrow, gritty alleyway. The camera will switch shots between Ayesha's family praying whilst she is getting changed into hooker clothes ready to start her day off as a prostitute. On her way to a secret house she bumps into two boys who try violating her because of the way she looks, they scream out 'Oioi sexy' and try touching her up. This makes her extremely nervous and intimidated. She pushes the boys off her in a very aggressive way, as she tries getting away from them, she screams "Get off me you dirty pricks!", She manages to escape but straight away, across the road she spots her Dad as he is on his way to mosk for prayer. At this moment Ayesha panics and quickly hides behind the closest object to her, which is a car. The camera is quite shaky here, as it's seen from her perspective. She peeks through a gap waiting for her dad to be out of sight, It is very intense as we are able to hear her heavy breathing. As soon as her dad is out of sight she gets up and quickly makes her way to a secret house (Brothel), where a odd looking man lets her in. At the end we see her come out this house in a rush, looking extremely messy. This storyline relates to the bsr genre as it involves typical conventions and themes seen in a British social realism film.

Conventions;

To conform conventions of an opening sequence specifically those displayed within the BSR genre me and my partner will make sure the mise-en-scene and other editing seem rough, gritty and unprofessional which will give out a sense of realism and also emphasise the troubled lifestyle of underclass people. We also decided to include a smash-mouth begining, which is a good way to create enigma aswell as an adrelanine rush for the audience, this will enable them to feel more involved and perhaps more interested within the film. A smash-mouth beginning like the one seen in the film 'Trainspotting' influenced me and my partner to include one in our own opening sequence. Although our smash-mouth beginning is not going to be as hectic as the one shown in trainspotting, it will still be shocking for the audience as we will subvert the stereotypical role of a religious person, So they're perhaps not expecting to see someone that looks 'extremely religious' change into the complete oposite, an undercover prostitute. We also decided to conform to the convention of minimal dialogue, due to the fact that we dont want to give too much away in the first two minutes.

Style and Iconography;

In the process of filming our opening sequence I will use alot of basic shots such as; mid-shots, close-ups and long-shots. Mid-shots and close-ups will be used to convey the representation of Ayesha and also to emphasise what she is wearing or how she is portrayed. Close-ups will allow the audience to visualise the characters facial expression or how she is feeling in a much clearer way. Long shots and wider shots will be used within my film to enable the audience with a distinct understanding of what is going on along with establishing the location of the film. The reason why we are quite confident in using these basic shots is because its incredibly typical of a British social realist film. 

Mid-shot

Close-up

Long-shot

Whilst filming we will use hand held camera work so that its shaky and less professional. Jerky camera movement gives the film some verisimilitude which definitaley makes it seem more believable and realistic. We will use camerawork that shows the audience from Ayesha's (main character) point of view, this will allow them to feel more involved with the film, sort of asif they're actually in her position,This also creates a buzz rather then just watching it without any excitement on a tv screen! Unsteady camera work is commonly seen within BSR films as it goes well with the themes and highlights the grittyness of the underclass/working class people living in rough, urban areas. We will also make sure that the rule of thirds is included in our shots, as it's quite important for the eye contact of the character to be the same level as everyone else in the scene. Slow pans or tracking shots will definitely be used in our opening sequence as it's a way to follow the character at his pace of movement and visualise the locations accurately. We will use editing that creates an effect for the audience and represents the British social realism genre appropriately. We have decided to use simple/minimal editing due to the fact that we are trying to make it seem as realistic as possible. Minor edits such as strong, shaky camerawork used in a running scenes are well suited in a bsr film as it makes it less fluent and more convincing for viewers. We will most definitately not use special effects or transitions like; Glow, twirls, wipes and swirls as they may make it seem unreal or artificial and our main aim is to keep it very realistic! 

We will use specific costumes/props as visual signifiers for the audience. Her costume will represent the working class lifestyle she is living in, it will be basic but also related to the the themes and situations. She will be wearing costumes that are appropriate for the main theme of 'Religion' such as; Hijab and burka although she changes into clothing which represents her role. She will be changed into revealing clothes which expose body parts as her job is to be a prostitute. The clothes worn by Ayesha will be rough, creased and dirty this is able to display the theme of poverty clearly and assert the audience that she is struggling through life. Props such as make-up will be used often within the film alot as it plays a big part of her life it also alerts the audience that she has to look her best at all times due to what she does for a living (prostitution). 

We have decided to use minimal sound effects. We will involve Diegetic sound such as; Birds, pigeons, transport, and the general sound of people's chatter quite frequently as it is able to create atmosphere and add that extra sense of realism. The typical diegetic sound used in British social realism films are; Gun shots, slap, punch, blurring music out of cars, screaming and shouting. Within our film we won't need to use all of these, but we may include few such as; the sound of a lighter, screaming and shouting. Considering that the brief tells us we cannot use any sort of copyright music me and my partner will have to come out with our own composed music that is also relatable with the bsr genre and themes that are taken place within our film. The music will most likely be urban, R&B or rap as all three genres in music are quite commonly played in bsr films because people living in Britain, mostly teens often listen to this type/genre of music.

Institution;

The production company in the brief is film4 which will make a great impact on the type of film we will be producing. As film4 and its parent company are both british companies, they contributed to the development of the british social realism genre hugely. Most films that are produced by them or shown on their channel is highly expected to be british. Film4 is an extremely successful company which produced many popular bsr films such as; 'Trainspotting' and 'East is East' this puts real pressure on us and makes us want to produce something that would meet the high standards and match upto the viewers expectations. Trainspotting is a film produced by film4 which had an impact on the way we want to start our film as it inspired me and my partner on the smash-mouth begining for our opening sequence. One of the main impact film4 has made on the type of of film create has to be the fact that we must include similar conventions to what the viewers have already seen within the bsr films produced by the production company before. The production company will effect the distribution of my film, considering the fact that film4 is an independant company they will have a restricted amount of money for distribution to cinemas. As their budget is low for bsr films I will have to use cheaper marketing strategies such as; social networking advertisement and posters meaning that it can only be distributed in few independant cinemas within Britain as they usually show films within this genre. Film4 is a vertically intergrated company so its likely that our film is going to be exhibited through one of the companies owned by the parent company such as; Channel 4, film4, E4 etc.  

Production log w/8

This week I have developed my idea for my BSR film, I did this by looking into the themes, narrative, setting/location and by looking into the character of the protagonist. For each of these I thought about how I would represent the theme such as the types of props used to denote themes of drugs or religion. To develop my ideas further I thought about possible locations which I could actually realistically visit to film my BSR opening which would show the underclass life and how Britain is in terms of poverty. 

I was influenced by the different types of BSR films I watched in class, I thought this was a good way in helping me look into themes and characters and ways in which i could represent them.
I decided the group I was working in through the combination of initial ideas. As my group member had a similar initial idea to one of my ideas, this helped us understand the  how we could contribute both these ideas to create one whole narrative.

In my opinion I think our partnership will work quite well as we have similar ideas and are ready to listen to each others opinions. 

Nazrins initial idea

One of my initial ideas

Initial idea presentation

Initial ideas

Idea 1

Bad influence 

Protagonist

Age - 16

Name - Tahmid

Appearance -
Teenager

Asian

School uniform 

Trainers 

The Narrative -

A young teenage boy who has a reserved personality and keeps away from any type of crime and violence. Tahmid's character is very focused in his studies until he gets used by a gang of youths who take advantage of his innocence by threaten him into petty crime such as shoplifting alcohol and cigarettes for their own purpose. These threats become consistent and and life of crime becomes too much for the protagonist who turns to drugs for support. 

Setting/Location -

Inside a public school 

Alley way which is set around Ilford

Under bridges 

Chicken shops 

Themes -

Corruption of youth 

Violence 

Petty Crime

Drugs

Idea 2

Undercover

Anti- hero 

Age - 18 

Name - Asma 

Appearance -
Teenager

Scarf                              

Jeans
T-Shirt
Skirt

Narrative -

Asma is a teen from a extremely religious background, she was brought up in a Muslim household with strict abusive Asian parents. Having a religious background and domestic violence at home leads her into neglecting her religion and becomes rebellious by removing her headscarf after leaving the house and changing into western clothing. Asma consumes alcohol and turns to drugs. 

Setting -

Ilford

Mosque 

House 

Alley way 

Corner shops 

Themes - 

Domestic abuse

Rebellion 

Religion 
Parenthood
Drug abuse

Idea 3

Abandoned Alone 

Protagonist -

Deenah

Age - 10

Appearance -
Young girl

Old rough clothing

scars

cuts

Narrative - 

Young girl named Deenah who is neglected by her mother and is put in positions which little girls should not be experiencing which is corrupting her youth. She is abused at home and treating carelessly by her mother who is cold hearted, insensitive and harsh and subverts to the typical stereotype of a mother. 

Setting - 
Goodmayes

Park

School

Home

Production log w/7

This week I researched the current affairs in Britain and the crimes and violence which are happening. By doing this research it has helped me with ideas which are realistic and recent that I could use in my own BSR film.

The issue which occurred with this research was that these crimes were quite obvious and were happening on a regular basis such as murder, robbery and political dilemmas. In my opinion, by including these straightforward narrative would bore my audience as they would know what to expect so therefore I would like to include a twist in my narrative to make my film unique and unexpected.

This week we also brainstormed our three initial ideas for the BSR film. We noted down the appearance for our protagonist, the narrative, the setting and themes which we could possibly include.
This task was helpful as it gave a clear understanding on which idea was the most distinct and had the most enigma.

production log week 6

In this weeks work I have learnt about mise-en-scene, editing and camera language for the opening devices of BSR. I created a powermpoint analyzing each of these devices and how they were used in Yasmin, Kidulthood and Made in Britain   I have learnt that in BSR the costume used are very basic casual clothing as the characters are usually underclass people who may not be able to afford more up market brands. I have also learnt that the editing is not used a lot it they do include montages as one of the key edits to show locations to connote the theme and genre.  The last thing I learnt is that the camera language is simple and they used basic shots such as close-ups and long shots because this type conforms to BSR genre.

Learning about all this will impact my work as I will have more knowledge on the types of costume to include to make the genre obvious, also the minimal edits will be included in my work. 

In my opening sequence I will include camera language such as a establishing shot which I saw used in Yasmin which is one of the films I analysed, I though the use of this in the BSR had a big impact as it helped us understand the type of living condition in Britain and gives us a realistic view.

This picture connotes the basic camera work, here we see a mid-shot of the main character Yasmin where we are able to view her facial expression clearly.

I choose this picture as it denotes the under-class status of these characters which

is recognized through their costume. It also shows how these characters are typically under-class british people because most do not give attention towards their appearance.

beachcombing for inspiration

Costume

These costumes are quite basic everyday wear which is quite cheap so therefore it would suit the under-class people. Most characters in BSR tend to not give much attention to appearance and these costumes are quite effortless meaning they would usually wear this. 

Location

I choose these council flats as inspiration for the location as I think they connote poverty and portray the living conditions of the under-class people in Britain showing a realistic perspective.

I think these alley ways would be appropriate for themes of drugs as they are quite secretive and have a rough look towards them with the graffiti. The alley ways help to show the urban parts of Britain and the  vandalism that goes on in these areas.

I think a Chicken shop would be a realistic place to film a BSR because most teens would meet up or go to eat because chicken shops are very local in urban parts of Britain and also very cheap. Teens are usually broke so this is a realistic way to show their underclass status and the poverty.

Props

Drugs are one of the themes I am considering to include in my BSR film so these props would be appropriate to denote the theme and help my audience understand the storyline clearer. The props would also show how drugs look and the way they are used showing the side effects.

I think the use of alcohol in a BSR is very realistic if the target audience will be teenagers. Many under aged teens in Britain drink alcohol which leads them to become quite rebellious, the alcohol also connotes the theme of corruption of youth as well. 

The bike for a prop for transport in BSR is very realistic as it denotes  poverty because most teens cannot afford cabs and cars for transport, they would usually travel by bike as it is a cheaper option. 

Typography

I like the look of these typography styles for the credits because they are quite simple but eye-catching which is what I believe is key to not taking away the attention from the film but also recognizing the credits as well.

Music

I think this type of music would be best suited for BSR as it is quite up to date and modern having quite a rebellious feel towards it. This music was also used in Kidulthood which is a teenage targeted film so therefor it is suitable to teens as well.

I also like this song which was also used in kidulthood as it once again has a thuggish feel towards it which would connote the type of rebellious characters in the film.

Mise-en-Scene style

This is my work on Yasmin, Kidulthood and Made in Britain where I analysed Camera language, editing and mise-en-scene.

Production log w/5

During the half term I have analysed the BSR film Fish Tank, I analysed things such as the themes, representation, mise-en-scene ect. I watched the whole film and made notes on every detail. I was able to see what types of themes were key and common in this film so I could find out more about  it helping me with my work and what themes I would base it on.
By looking at the themes  in this film I recognized that the most common theme in a film targeted at teens is rebellion and drugs because stereotypical most teens turn to drugs and rebel against their family when they are suffering from poverty. I also researched on the characters who were in the film and analysed what type of character they were playing, such as the mother in Fish tank who was playing the role which subverts to the stereotypical mother. 
I now know that the characters i will use must be quite contrasting to their stereotypes to make them fit into BSR better. 

Production log w/4

In this weeks lesson I have learnt about title devices such as credits which appear in the opening sequence. I have understood that these credits are important as they inform us about who the producer, director, actors ect are. I have found out more about the roles of each person who appears in the credits such as the director who is one of the main people as they instruct the actors and put together each shot.

Learning about this has impacted my work because now I have recognized which order the credits should go in such as the most important person first and now I also know the role of each person who creates the film. 

In the opening the method I will use is to make sure that my credits appear for long enough so the audience is able to read it without rushing, I will also make sure not to use to much credits as it is a BSR and I wont be needing people such as special effects.

Fish Tank Case Study

I have analysed a BSR film 'Fish Tank' and discussed how it conforms to the conventions.

Themes and Situations
One of the key themes of Fish tank would be rebellion. This theme is quite obvious as the main character 'Mia' plays a disobedient, mischievous and tough role. She disrespects her mother and  goes against any rules or regulations she is told to obey. This connotes the imperfect result of her mothers upbringing. This theme is also shown as Mia is seen  to be involved in many physical fights with her mother and the girls around her council flat proving that she has quite a rough background. Mia disrupts the neighborhood with her behavior by throwing stones at peoples windows, this proves that she is quite a problem.

This screen shot show Mia behaving in a aggressive manner towards people who in with her and around her building. 







Another theme I noticed in Fish tank was the petty crime.As this film was located around council flats it denotes to the audience that they are under-class people so including petty crime adds realism to the story line. The petty crime is identified when Mia is putting her hands into her mother's boyfriends wallet and taking out money. This connotes the desperation and poverty Mia is suffering from.

In Fish tank one of the powerful themes were Neglect. The theme is denoted when the mother neglects her younger daughter, she does this by throwing the little girl out of the kitchen. This connotes that the mother does not have much affection towards her children and treats them carelessly. As the children are neglected this could be the cause of the corruption of the their youth and the reason why the children are so rebellious. The mother subverts from her role and shows the negativity of being a young, single mother. 

The last themes I recognized was the corruption of youth and drug abuse. The little girl is exposed to the nature of drugs and shown to be smoking cigarettes. We would stereotypical expect little girls to be eating sweets while watching television but Mia's little sister does the opposite by smoking with her friend. The audience can understand the negative upbringing the child has had and the influence she may have had according to her class. 

From these themes I like the theme of rebellion the most. In BSR most teens are seen to rebel against their parents and I think this idea is quite believable and honest. Using this idea would help me to think of all the different choices of story lines i would be able to use.

Representation 

The mother is represented as a careless, hard-hearted and heartless mother which subverts from what a typically mother should be like. She is shown never to give much attention towards her daughters making her a counter type. In this film her character is not the stereotypical mother which adds realism as some mothers are not always the caring and affectionate type we would expect in reality.

Mia played the role of the stereotypical under-class teenager. As Mia is from rough background she portrays that in her actions. She has a rough behavior towards her family and the people around her neighborhood. Mia also is a stereotypical teen because her dialog includes a lot of inappropriate language which most teens use. Another reason which makes Mia a stereotypical teen would be her goal to become famous by being a dancer,  most teens want to become famous by being singers or dancers. 

From these representation in my BSR film I would most probably use the stereotypical teen idea, I would use this because I believe that it is a realistic representation and adds more realism into the storyline.

Mise-en-scene 

The costume in this film represents the class of the characters. It clearly denotes that the people are not very wealthy or have any class as they are usually dressed in tracksuit bottoms or basic t-shirts. The costume also tells the audience what type of character the actors are playing such as Mia who is usually dressed as a tom boy connoting that she is more of a sporty character who doesn't care much about appearance. The mother who is dressed in short revealing skirts portrays how provocative her character is, opposite to Mia she pays more attention to her appearance.

The ear in this film is very obvious. We can clearly see that it was created recent because of the clothing and the technology. Inside Mia's household we see the televisions in the rooms and the music players/ipods. These gadgets connote that this film is very up to date with everything we have today. 

The location was crucial as it created the whole film to be realistic. The location was mainly in council flats in Barking and around Barking, as Mia was shown to run away from home a lot it allowed us to view the location better and see the urban parts of Britain she was living in. The council flats gave the audience a better understanding of the living conditions under class people were staying in and showed them the small, cramped rooms they would be living in. By doing this it gives us a insight of the poverty.

During Fish tank the props which were mostly used were the electronics such as the televisions, music players and video camera. The use of the props add realism as the main character is a teen and most teens have these items in their households and use them on a regular basis. Having these props would also appeal to the target audience as could relates to teens.  

Other types of props used were cigarettes and alcohol, this shows the use of drugs in BSR and in what ways they are used and who they are used by.

Music & Sound Effects

In this film there is the use of sound bridge, it is used in the scene where there is a house party in Mia's home and the background music continues from the party in the living room to the next shot which goes into the kitchen. By using the sound bridge here it gives a sense of continuity and makes the scene flow better and helps it to look more natural and real. 

Diegetic sound runs through the whole film because it is a BSR film and everything within the film should sound realistic. Diegetic sound is obvious the most in the scene where Mia kidnaps a little girl and walks through the fields with her, here we can hear the sounds of the wind blowing harshly and the sound of the branches they step on. By having the natural sounds from within the shot makes it believable and more engaging because the sounds are not fake and artificial. 

Camera Work & Editing 

In the opening we are able to see the location through the establishing shot. The establishing shots were usually mid shots with the main characters within them however it still helped the audience understand where it was based in England and that it was a urban, gritty area.

The camera work through out the film is unsteady and quite unstable, the camera is shown to follow the main character around and looks like it has been done with a hand held camera, this connotes that the film is a low budget production. It also goes with the theme of BSR as we wouldn't expect clean cut shots in this type of film.

In this film there is numerous close up shots of props and facial expressions, this allows us to see into more detail. The close up of the facial expressions help us see the characters reactions to situations.  

Dialogue

The dialogue presents these characters as being very uneducated and ignorant. They use inappropriate language through out the whole of the film and this makes it clear that they are the underclass and have no respect or class. It represents the lack of education they may have received as they fail to pronounce their words properly we see this when a character says 'i'll have ya Mia one of these days'. The dialog helps to convey the gritty nature of the BSR film.

Institution Background 

The Institutional background for this film is BBC films who have produced other films such as Billy Elliot, Street dance and Sherlock Holmes. BBC Films Work in partnership with major international and UK distributors and they have released over 200 films and are planning to release more in 2014.

Target audience 

Age: 15 - 25

Gender: Male/Female

Ethnicity: White British

Internets: Music, dance and conflict.

Marketing Materials:

Fish tank is available in DVD and in blu ray and are advertised on websites such as lovefilm.com and putlocker. Having these films on websites like this make it accessible to teens as they normally watch films online now.

There have also been poster created to advertise this film in places such as in the cinema, the poster include the star rating on the film and short sentences to summaries why. The poster is in bold fonts to be appealing and eye-catching for the viewers and includes 'The best British film of the year' to persuade people to watch.